Referring For Auto Body Work Helps Everyone Involved!

Referrals help everyone involved! What ever your business is, if you can build a referral network of trusted "partners" referring a customer does not cost you money in the long run and builds great customer trust.

Here is how not doing it can cost you. A few weeks ago I had a customer tell me that he had stopped in at a couple of body shops for a quote on his dented Jaguar trunk lid. He said that he asked each of them about my shop Smooth A Dent. (I had never been to or spoken with any one at these body shops and don't know anyone that works there.)
Neither shop had anything good to say about "that shop over on Sunbeam Rd."

And you know what? That is what drove this customer directly to Smooth A Dent!

He figured there had to be a good reason that these other body shops were trying so hard to keep him away from me. And he was right!

I ended up fixing his trunk, left quarter panel and right door for much less than their quote for the trunk by itself!

So ask yourself. Who do you think this customer will see first next time? Do you think he will trust either of these body shops for anything else in the future? How many people do you think he told about this?

Here is where it cost these body shops even more. A Paintless Dent Repair Shop sees a lot of cars that need conventional body shop repair. These car owners are looking for advice they can trust and a referral.

Do you think I will send my customers that are trusting me with their cars to a shop that is dishonest about what can and cannot be repaired with paintless dent removal? No.

There are a lot of cars on the road. There are a lot of dents in those cars and enough work for everyone.

I refer work to body shops. They refer work to me. They get new customers and so do I.

The customer is treated right by us both and will then return when the need arises again.

This is how a trusted business is built and this is how I intend on doing things.

It's the way I would want to be treated and I'm betting that you would to.

Thanks this month to - Detailing By George, Mandarin Collision, Sunbeam Auto Body, and Wise's Automotive & Fleet Services for their referrals!


Mike Parks
SMOOTH A DENT
www.smoothadent.com
904-347-1065

I'd like to help you with a repair need that you might have.